Greek tourist destinations will be promoted at the 17th International Mediterranean Tourism Market (IMTM) in Tel Aviv, Israel next week, where the east Mediterranean nation will have a strong presence and its own pavilion.

The tourism trade fair, to take place between Feb. 8-9, is expected to offer fertile ground for the promotion of Greece's tourism market for Israeli tourists.

Hellenic Association of Travel and Tourist Agencies (HATTA) officials have also hinted at the possibility of greater tourism arrivals in the country due to the current turmoil in North Africa.

Tourist arrivals from Israel posted an impressive 200-pct increase in 2010, corresponding to 250,000 tourism arrivals in Greece.