Deputy Culture and Tourism Minister Georgios Nikitiadis on Friday told Parliament that the Greek National Tourism Organisation EOT intends to fully restructure its services abroad in order to achieve a more efficient management of funds. He was replying to a question made by main opposition New Democracy (ND) sector head for tourism Olga Kefaloyianni.
According to Nikitiadis, the offices that EOT currently maintains abroad are costly and achieve poor results that in no way compare to those achieved by tourism agencies of other countries. He said the aim was to adopt more modern marketing techniques and a better cost-to-results ratio, based on a new strategy for Greek tourism.
He also announced plans to change the equipment and location of EOT's information desk at Athens International Airport and the establishment of a modern information office on the Dionysiou Areopagitou pedestrian road, opposite the Acropolis Museum.