The Greek National Tourism Organisation (GNTO) has begun an ambitious restructuring plan of its operations abroad, which envisages the closing of nine offices in international markets in a move aimed at saving funds to finance new promotion actions of Greek tourism.
Under the plan, the restructuring will burden the state budget with 1.6 million euros to pay for compensation of personnel and relocation expenses. GNTO will close its offices in Toronto, Berlin, Hamburg, Munich, Zurich, Rome, Shanghai, Copenhagen and Helsinki.
Culture and Tourism Deputy Minister George Nikitiadis has said it is the first time that an integrated promotion strategy for Greek tourism was followed by Greek National Tourism Organization’s offices abroad. Nikitiadis hopes that GNTO’s offices, under their new organizing structure, will contribute in reversing a climate towards Greece.