The latest in Internet tools will be employed by the ministry of culture and tourism in an effort to better promote Greece as a tourism destination, while an “in house ad campaign” has been underway since May 27 via Google to promote Greek tourism and the website. The Greek National Tourism Organization (GNTO) inaugurated the cooperation with Google, as well as with Google search, Google Display Network and YouTube, within the framework of an initiative scheduled to last until the end of the year.