Tourism promotion policy detailed

The hope that the tourism sector will spearhead a reversal of the crisis in Greece was expressed on Monday by Culture and Tourism Minister Pavlos Geroulanos, addressing an Information and Communications General Secretariat event for the heads of the Greek embassy press offices and the Greek National Tourism Organisation (GNTO) offices’ directors abroad.

Geroulanos requested that each (GNTO) office abroad collect statistical data and views from the tourism markets targeted by Greece for a well-organised tourism campaign and stressed that the internet should be the main tool in the tourism promotion campaign.

Outlining the tourism ministry actions for the next three years he focused on the year-round tourism across Greece and stressed that traditional markets for Greece such as UK and Germany should continue to be targeted, also referring to other markets like the US and China and the potential created through the lifting of cabotage and the adoption of a new development law.